EssentialsIQ Pricing

More Than Training. Built for the Entire Workday.

Every EssentialsIQ subscription includes the full app: veterinary-led education and the tools and support your team uses throughout the day.

The EssentialsIQ difference

Education Doesn’t End When the Lesson Does.

Veterinary-led education is the foundation. Everything around it helps your team carry that knowledge into the daily care of dogs.

Build knowledge

Education

A more knowledgeable, confident team.

Veterinary-developed education helps every team member understand their responsibilities, recognize concerns, and make more informed care decisions.

Responsibility-Based Learning Paths · Microlearning · Desktop and mobile

Support the work

Daily Care

A more organized workday. More attention on the dogs.

Keep responsibilities, facility guidance, and medication support accessible where the work happens.

Task lists · Medication support · Facility documents · Cleaning guidance

Keep knowledge active

Reinforced Learning

Learning that stays with your team.

Bring important concepts back after certification and help managers identify where additional support may be needed.

Reinforced Learning · Refresher assignments · Team reporting

Help when it’s needed

Ongoing Support

Answers and support when your team needs them.

Give employees access to Critical Response, facility resources, and communication tools throughout their shifts.

Critical Response · Team communication · Automated reminders · Integrations, where supported

One customizable app. Built around your facility, your team, and the dogs in their care.

One Subscription. A Lot More Than You Might Expect.

Every EssentialsIQ subscription includes the same core features.
Choose your plan based on team size.

🔥 Founder’s Pricing Active Now

The full EssentialsIQ app, sized for smaller teams.

249

199

/ mo

Get Started

Veterinary-led education and Reinforced Learning

Customizable task lists and automated reminders

Critical Response and emergency resources

Medication support and administration guidance

Facility documents, protocols, and cleaning guidance

Team communication and recognition

Training and task completion reporting

Customizable roles, permissions, and branding

The full EssentialsIQ app, sized for growing teams.

299

249

/ mo

Get Started

Veterinary-led education and Reinforced Learning

Customizable task lists and automated reminders

Critical Response and emergency resources

Medication support and administration guidance

Facility documents, protocols, and cleaning guidance

Team communication and recognition

Training and task completion reporting

Customizable roles, permissions, and branding

The full EssentialsIQ app, sized for larger teams.

349

299

/ mo

Get Started

Veterinary-led education and Reinforced Learning

Customizable task lists and automated reminders

Critical Response and emergency resources

Medication support and administration guidance

Facility documents, protocols, and cleaning guidance

Team communication and recognition

Training and task completion reporting

Customizable roles, permissions, and branding

Room to grow without changing plans.

Need a few extra seats? Add up to 4 team members to your EssentialsIQ subscription for just $10 each per month. No need to move to a higher plan.

A Larger Team? We’re Here to Help.

More than 50 team members? Whether you’re running one larger facility or several locations, we’ll help you find the right EssentialsIQ subscription and get your team set up.

Contact Our Team

What's included

Everything Your Team Needs. Connected in One App.

EssentialsIQ roles and permissions screen

Choose the features that fit your operation, customize how they work, and give each team member access based on their responsibilities.

From your branding and terminology to task lists, permissions, and alerts, EssentialsIQ adapts to your facility.

Training reminders, checklist notifications, new-hire setup, and management reports help reduce repetitive administrative work.

See where your team stands without having to track everything down yourself.

Opening and closing checklists, cleaning routines, medication support, facility documents, and team updates are accessible in the same app as your team’s education.

Employees can see what’s expected of them, and managers can see what’s been completed.

EssentialsIQ Critical Response emergency steps

Veterinary-developed Critical Response guidance is accessible with one tap, including offline access.

Emergency response sheets, incident reporting, and escalation information help teams find relevant guidance and document what happened.

EssentialsIQ employee training home screen

Responsibility-based learning paths, Reinforced Learning, refresher assignments, verifiable certificates, and training records help facilities build and maintain a shared educational foundation.

EssentialsIQ Wall of Fame and shout-outs

Facility branding, team recognition, shout-outs, and communication tools make EssentialsIQ part of your team’s experience, rather than another training login.

GIVE & GET

Referral Program

They get

$50

off their first month

You get

$100

Subscription credit

How it works

Refer a facility using your unique referral link.

They sign up and receive $50 off their first month automatically.

After they’ve been an active subscriber for 90 days, your $100 EssentialsIQ subscription credit is applied.

Share your referral link

Integrations

Works With the Software You Already Use.

EssentialsIQ isn’t another booking or billing system.

Your operations software

Your operations software remains the source of truth for reservations, scheduling, billing, and dog care records.

EssentialsIQ

EssentialsIQ focuses on your team: what they learn, what they need to do, and the information that supports their work.

Where integrations are supported, EssentialsIQ can bring relevant information from your existing operations, HR, and scheduling software into the app, reducing duplicate entry and helping keep information accessible.

GOOD TO KNOW

FAQs

Clear answers on what EssentialsIQ covers, how it works, and what to expect when using the app.

Request Information

What's included in every EssentialsIQ subscription?

Every subscription includes the full EssentialsIQ app, whichever plan you choose:

Veterinary-led education with responsibility-based learning paths for employees, managers, and owners
Reinforced Learning, refresher assignments, and verifiable certificates
Customizable task lists, checklist notifications, and automated reminders
Critical Response, emergency response sheets, and incident reporting
Medication support and administration guidance
Facility documents, protocols, and cleaning guidance
Team communication, shout-outs, and recognition
Training and task completion reporting
Customizable roles, permissions, terminology, and branding
Access on desktop and mobile

Which plan is right for my facility?

Plans are based on team size, and every plan includes the same features. Small covers up to 15 team members, Medium up to 30, and Large up to 50. If you have more than 50 team members, use the Contact Us option for a custom setup.

What counts as a team member, and what happens if we grow?

A team member is an active person on your EssentialsIQ subscription. Your plan determines how many active team members you can have at one time. If you grow past your plan limit, you can add up to 4 team members for $10 per person per month, so a new hire or two won’t push you into the next plan. At 5 or more beyond your limit, you move to the next plan. If your team gets smaller, any added seats drop off automatically, with visibility in the app before anything changes.

Is there a contract or long-term commitment?

No. You can cancel your EssentialsIQ subscription at any time. In the app, open Your subscription and select Manage billing.

What is Founder's Pricing?

Founder's Pricing is $50/month off the standard EssentialsIQ rate for your plan, for as long as your EssentialsIQ subscription remains active. It's available for a limited time during our launch period.

What happens to my price if I stay subscribed?

Your Founder's Pricing stays in place for as long as your EssentialsIQ subscription remains active.

Your monthly rate is based on your plan. If a change in team size moves you to a different plan, you pay that plan's Founder's rate, which is still $50/month below standard pricing.

What happens to my Founder's Pricing if I cancel?

Founder's Pricing is forfeited upon cancellation or non-payment exceeding 30 days. If reactivated, standard pricing in effect at that time will apply. See our full Cancellation & Refunds Policy for details.

How much setup is involved?

Less than you might expect. The veterinary-led education and core resources are already built. In the Setup Hub, you choose the features that fit your facility, add your team, and customize from there. You can start with the education and turn on more tools whenever you’re ready.

Can I see EssentialsIQ before I subscribe?

Yes. You can watch our demo video for an overview of EssentialsIQ, and a more detailed walkthrough is available by email. We do not currently offer a free trial.

What is your refund policy?

Monthly fees are non-refundable. Refund requests for accidental purchases, duplicate charges, or clear billing errors are reviewed on a case-by-case basis. See our full Cancellation & Refunds Policy for details.

Does EssentialsIQ work for multiple locations?

Yes. EssentialsIQ supports multi-facility organizations with location-specific settings, management permissions, organizational reporting, and coordinated team setup.

Self-serve plans cover up to 50 team members. For multiple locations, use the Contact Us option for a custom plan.

Is EssentialsIQ only a training subscription?

No. Veterinary-led education is the foundation, but EssentialsIQ also includes customizable task lists, automated reminders, Critical Response, team communication, facility documents, reporting, and additional tools that support your team throughout the workday.

Do I have to change how my facility operates?

No. The Setup Hub lets you select the features you want to use and customize settings around your facility.

You can use your own terminology, assign permissions by responsibility, and build task lists around your existing routines.

Can EssentialsIQ replace my operations software?

No, and it isn’t intended to.

EssentialsIQ works alongside your existing systems. Your operations software continues to manage reservations, scheduling, billing, and care records.

EssentialsIQ supports your team’s education, communication, responsibilities, and access to relevant information.

Can I use my existing checklists?

Yes. You can import checklists from a spreadsheet, customize them, assign responsibilities, and track completion in the app.

Are automations included?

Yes. EssentialsIQ includes automated training reminders, checklist notifications, reporting, and other features.

Some automations and integrations depend on your facility’s setup and connected software.

Does my team have to complete courses to use the app?

Not everyone. App-only access is available for roles that need facility resources, communication, and emergency guidance without an assigned educational learning path.

What medication support does EssentialsIQ provide?

EssentialsIQ provides veterinary-developed guidance related to medication administration, medication mishaps, and responding to concerns.

Your facility’s operational software remains the source of truth for medication schedules and records.

How does my team access the training?

Each team member gets their own sign-in to the EssentialsIQ app, with access on desktop and mobile. Their experience is based on their assigned role and learning path.

How long does the training take?

Plan on about 9.5 hours for the Employee path, 12.5 hours for the Manager path, and 5 hours for the Owner path, including quizzes. Courses are short and self-paced, so teams can spread them across shifts or complete them in a few sessions — whatever fits your organization. Reinforced learning then keeps key concepts active over time.

Do owners and managers go through the training too?

Yes. EssentialsIQ includes responsibility-based learning paths for employees, managers, and owners, so each person receives education relevant to their role. We recommend leadership complete their learning first so they understand what their team will be learning and reinforcing.

What training philosophy does EssentialsIQ follow?

Guided by positive reinforcement and force-free principles.

These principles are integrated throughout the framework, supporting how dog care professionals understand behavior, respond to dogs, and make decisions in their day-to-day care.

Who developed the EssentialsIQ content?

EssentialsIQ was developed by a multidisciplinary team. Stacey Lambert, KPA-CTP and Fear Free Certified, brings 10,000+ hours of hands-on playgroup experience as Education & Content Developer. The veterinary contributors are Dr. Christopher Pachel, DVM, DACVB, CABC, board-certified veterinary behaviorist; Dr. Jill Franks, DVM, Medical Curriculum Lead; and Dr. Dean Beyerinck, veterinary health guidance and infectious disease consulting. Together they shaped a framework grounded in veterinary medicine, behavior science, and real facility operations.

How does the referral program work?

When you refer another facility, they receive $50 off their first month. After they've been an active subscriber for 90 days, you receive a $100 EssentialsIQ subscription credit.

How do I get help?

You can reach us at support@instinctiq.com or use the Support tab directly in the EssentialsIQ app.

SETTING THE STAGE FOR DOGS TO THRIVE

Professional Care

Starts Here.

One veterinary-led educational foundation. One customizable app. Tools and resources that support the work your team does every day.

Get Started