Cost

EssentialsIQ Pricing

Thousands of hours of veterinary, behavioral, and hands-on expertise, structured for reinforced learning.

Because what your team knows — and how well they know it — matters.

🔥 Founder Pricing Active Now
Founder’s Pricing Terms: Founder pricing is forfeited if your subscription is (1) canceled, or (2) becomes more than 30 days past due. Reactivation will be subject to standard pricing in effect at that time. View Full Founding Member Policy
Founder Rates — First 250 Subscribers
Monthly
Yearly
2 months free

Small

Up to 15 staff
For facilities focused on building consistency through structured education.
$
249
$
199
209
/ mo
≈ $17 / staff / month
Applies to a single location (Multi-location plans available below ↓)
EssentialsIQ Training Program
Desktop & Mobile
Structured Learning Tracks
Care & policy guidance
Reinforced Learning

Medium

Up to 30 staff
For teams managing multiple shifts, departments, or service areas.
$
299
$
249
209
/ mo
≈ $17 / staff / month
Applies to a single location (Multi-location plans available below ↓)
EssentialsIQ Training Program
Desktop & Mobile
Structured Learning Tracks
Care & policy guidance
Reinforced Learning

Large

Up to 50 staff
For larger operations focused on maintaining consistency across the organization.
$
349
$
299
209
/ mo
≈ $17 / staff / month
Applies to a single location (Multi-location plans available below ↓)
EssentialsIQ Training Program
Desktop & Mobile
Structured Learning Tracks
Care & policy guidance
Reinforced Learning
Standard Tiered Pricing — Post 250 Subscribers
Monthly
Yearly

Small
(1-15 staff)

Up to 15 staff
For facilities focused on building consistency through structured education.
$
299
$
349
209
/ mo
≈ $17 / staff / month
Applies to a single location (Multi-location plans available below ↓)
EssentialsIQ Training Program
Desktop & Mobile
Structured Learning Tracks
Care & policy guidance
Reinforced Learning

Medium
(16-30 staff)

Up to 15 staff
For facilities focused on building consistency through structured education.
$
299
$
349
209
/ mo
≈ $17 / staff / month
Applies to a single location (Multi-location plans available below ↓)
EssentialsIQ Training Program
Desktop & Mobile
Structured Learning Tracks
Care & policy guidance
Reinforced Learning

Medium
(16-30 staff)

Up to 15 staff
For facilities focused on building consistency through structured education.
$
299
$
349
209
/ mo
≈ $17 / staff / month
Applies to a single location (Multi-location plans available below ↓)
EssentialsIQ Training Program
Desktop & Mobile
Structured Learning Tracks
Care & policy guidance
Reinforced Learning

Growing team? Multi-location?

We work with larger operators too. Let’s build the right setup together.
GIVE & GET

Referral Program

They get

$50

off their first month
You get

$100

Subscription credit

How it works

1
Refer a facility using your unique referral link.
2
They sign up and receive $50 off their first month automatically.
3
After 90 days as an active subscriber, your $100 credit is applied.
A CLOSER LOOK

What's Included

Person holding phone and using laptop showing InstinctIQ website about advancing animal care and empowering professionals.
Young woman smiling and petting a black and white Boston Terrier sitting on a table.
Two veterinary professionals in teal shirts treat a dog lying on a padded table.
Smiling man in glasses squats next to a white dog with a blue collar on a white background.
Two women in blue shirts looking at a green tablet in an indoor setting.
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EssentialsIQ structured training program — available on desktop and mobile

Person holding phone and using laptop showing InstinctIQ website about advancing animal care and empowering professionals.
Text Link
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Responsibility-Based Learning Tracks for Employees, Managers, and Owners

Young woman smiling and petting a black and white Boston Terrier sitting on a table.
Text Link
tablet icon

Operational support documentation — including respiratory disease protocols, medication administration, and mishap handling guidelines

Two veterinary professionals in teal shirts treat a dog lying on a padded table.
Text Link
achove icon

Content developed with licensed veterinarians, certified trainers with thousands of hours of real-world dog care experience, and a board-certified veterinary behaviorist

Smiling man in glasses squats next to a white dog with a blue collar on a white background.
Text Link
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Reinforced Learning — monthly check-ins for newer staff, quarterly for seasoned team members

Two women in blue shirts looking at a green tablet in an indoor setting.
Text Link
GOOD TO KNOW

FAQs

This isn't just a list of answers. It's here to make things clear: what EssentialsIQ covers, how it works, and what to expect when using the platform.

What is Founder's Pricing?

Founder's Pricing locks in a permanent discount of $50/month off the standard EssentialsIQ rate for the life of your subscription. It's available for a limited time during our launch period.

What happens to my price if I stay subscribed?

Your rate is locked. Founder's Pricing is permanent for active subscribers — your price will not increase as long as your subscription remains active.

Which plan is right for my facility?

Plans are based on staff count. Small covers up to 15 staff, Medium up to 30, and Large up to 50. If you have more than 50 staff or operate multiple locations, use the Contact Us option for a custom setup.

What's included in every plan?

Every plan includes the EssentialsIQ training program, responsibility-based learning tracks for employees, managers, and owners, structured learning tracks, care and policy guidance, operational support documentation, and reinforced learning check-ins.

Do you offer multi-location plans?

Yes. Self-serve plans are designed for single locations with up to 50 staff. Multi-location operators should use the Contact Us option for a custom plan.

How does the referral program work?

When you refer another facility, they receive $50 off their first month. After they've been an active subscriber for 90 days, you receive a $100 subscription credit.

Is there a contract or long-term commitment?

No. EssentialsIQ is month-to-month. You can cancel at any time through your account settings. See our full Cancellation & Refunds Policy for details.

What is your refund policy?

Monthly fees are non-refundable. Refund requests for accidental purchases, duplicate charges, or clear billing errors are reviewed on a case-by-case basis. See our full Cancellation & Refunds Policy for details.

What happens to my Founder's Pricing if I cancel?

Founder's Pricing is forfeited upon cancellation or non-payment exceeding 30 days. If reactivated, standard pricing in effect at that time will apply. See our full Cancellation & Refunds Policy for details.

SETTING THE STAGE FOR DOGS TO THRIVE

Professional Care

Starts Here.

Founding Member pricing is available for a limited time — lock in your rate before it's gone.

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