EssentialsIQ

What Your Team Knows Matters. What They Do With It Matters More.

EssentialsIQ brings veterinary-led education and the tools that support daily dog care together in one customizable app, so your team builds knowledge, keeps it active, and has the information and support they need throughout the workday.

Built for professional dog daycare and lodging facilities. Designed around the way your facility operates.

View EssentialsIQ Pricing →

Course areas include

Canine Health & Safety · Medication Administration · Medical Conditions & Emergencies · Dog Behavior · Recognizing Appropriate Play · Handling & Care · Daily Operations · Client Care · Staff Safety · Leadership

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The EssentialsIQ difference

Employee Training Is Just the Beginning.

Certification is a milestone, not the finish line.

Veterinary-led courses build your team’s knowledge. Task lists, refresher assignments, and Critical Response keep it working on every shift.

The EssentialsIQ app home screen with an employee's training progress
Build knowledge
Education

A more knowledgeable, confident team.

Veterinary-developed education helps every team member understand their responsibilities, recognize concerns, and make more informed care decisions.

Responsibility-Based Learning Paths · Microlearning · Desktop and mobile

An opening task list in the EssentialsIQ app
Support the work
Daily Care

A more organized workday. More attention on the dogs.

Keep responsibilities, facility guidance, and medication support accessible where the work happens.

Task lists · Medication support · Facility documents · Cleaning guidance

A Reinforced Learning knowledge check question on medication administration in the EssentialsIQ app
Keep knowledge active
Reinforced Learning

Knowledge that sticks after certification.

Recurring knowledge checks and refresher assignments bring key topics back after certification. The results show managers exactly where someone needs more support.

Knowledge checks · Refresher assignments · Team reporting

A Critical Response medication mishap sheet in the EssentialsIQ app
Help when it’s needed
Ongoing Support

Answers and support when your team needs them.

Give employees access to Critical Response, facility resources, and communication tools throughout their shifts.

Critical Response · Team communication · Automated reminders · Integrations, where supported

Smiling woman hugging a happy golden retriever dog inside a dog training or daycare facility.
Inside the app

Your Facility. Your App.

EssentialsIQ Setup Hub feature settings

The courses are already built. In the Setup Hub, you choose your features and:

  • Use your own terminology
  • Set permissions by role
  • Customize tasks and alerts
  • Add your branding
EssentialsIQ opening checklist on mobile

Build task lists around your routines, assign them, and track completion. Everyone knows what’s expected and what’s done.

EssentialsIQ weekly training report

Automated reminders, notifications, and reports handle the routine tracking, so managers can focus on their team and the dogs.

EssentialsIQ facility documents on mobile

Protocols, facility documents, and Critical Response guidance, all in one place. No more digging through folders.

EssentialsIQ reporting by facility

Every location gets the same courses and app features, while keeping its own managers, reporting, and settings. Compare progress side by side.

“Since we were able to modify the learning path to fit our current onboarding processes, it took little time to integrate and implement this program for our facility.”
Angie Pickren, CPACO · Canine Cabana, Riverview, FL
Critical Response

When Something Happens, Knowing Where to Start Matters.

Critical Response gives team members one-tap access to veterinary-developed guidance for urgent situations.

Role-specific information helps employees identify the next steps and who to contact, while leaders can access escalation details and veterinary contacts.

Emergency response sheets, incident reporting, medication mishap guidance, and management review tools support communication and documentation.

Critical Response guidance is available offline, even where cellular service is unreliable.

Medication support

Medication Support When Your Team Needs It.

EssentialsIQ provides veterinary-developed guidance for medication administration, responding to medication mishaps, and documenting concerns.

Team members can access relevant information within the app, while your facility’s operational software remains the source of truth for medication schedules and administration records.

Integrations

Designed to Work Alongside Your Existing Software.

EssentialsIQ doesn’t replace your reservations, scheduling, or billing system. It complements your existing software by supporting the people responsible for caring for dogs.

Where supported, integrations can bring relevant dog information, staffing details, and employee records into EssentialsIQ, helping reduce duplicate entry and making information available where teams need it.

Our educational framework

Education Designed for Real Facilities.

EssentialsIQ education is built on one framework: Learn · Practice · Demonstrate · Reinforce.

Learn, Practice, Demonstrate, Reinforce, the EssentialsIQ educational framework

Step by step, at your pace

Each stage builds on the last, connecting what your team learns to the work they do every day, at the pace that fits your facility.

Responsibility-Based Learning Paths

Employee, Manager, and Owner paths deliver the right content to the right person. Managers build on the employee content with material for leading and supporting their teams, and owners focus on the decisions that are theirs to make.

Built around the dog’s experience

Medical content is developed with veterinarians, and behavior content helps teams read dogs and respond in ways that support each dog’s welfare and daily experience.

Developed by People Who Understand the Work.

EssentialsIQ brings together veterinary medicine, behavioral science, and professional dog care experience, including Stacey Lambert, KPA-CTP, Fear Free Certified, and her 10,000+ hours of hands-on playgroup experience.

Guided by positive reinforcement and force-free principles.

Developed with:

Contributors

Dee Dee Fasquel
Founder & CEO · InstinctIQ
Seven years in veterinary medicine, more than a decade in corporate business, and a professional dog care facility owner since 2018. Built InstinctIQ from the inside — because the system she needed didn't exist.
Smiling woman in navy InstinctIQ jacket holding a cream-colored French bulldog against black background.
Dr. Christopher Pachel
DVM, DACVB, CABC
Board-Certified Veterinary Behaviorist — Behavioral Science & Welfare Advisor
Man smiling and leaning forward looking at a happy dog wearing a blue collar.
Dr. Jill Franks
DVM
Medical Curriculum Lead
Smiling woman in glasses and teal scrubs holding a happy black, white, and tan dog.
Dr. Dean Beyerinck
DVM
Veterinary Health Guidance & Infectious Disease Consulting
Smiling man in glasses and scrubs with stethoscope hugging a black curly-haired dog.
Stacey Lambert
KPA-CTP, Fear Free Certified
Education & Content Developer · 10,000+ hours of hands-on playgroup experience
Smiling woman in blue shirt holding a black and white dog with upright ears.
Facility

Is Your Facility a Fit?

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The Hands-On Owner

You're close to the work and want your team caring for dogs the way you would. EssentialsIQ gives your team veterinary-led education and one app for the information and tools they use every shift, customized to how your facility runs.

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The Growth-Minded Owner

You're adding team members and want each new hire to start from the same foundation. Responsibility-based learning paths, automated reminders, and Reinforced Learning help keep a shared approach to care as your team grows.

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The Established Operator

You’ve invested years building a capable team and an approach to care you’re proud of. EssentialsIQ helps you build on that foundation with veterinary-led education, Reinforced Learning, and customizable resources that support your team long after onboarding.

Franchise and enterprise inquiries welcome. Get on our radar early.

See it in action

See How EssentialsIQ Works.

Explore how veterinary-led education, customizable tools, and workday support come together in one app.