INTRODUCING ESSENTIALSIQ

A Fundamentally Better Way to Train and Support Your Team.

EssentialsIQ starts with veterinary-led education and connects it with the tools and support your team needs throughout the workday.

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See How It Works

Golden retriever with tongue out sitting happily beside a smiling woman in a blue shirt.

Why IIQ Exists.

The Gap in Professional Care

Every shift, dog care professionals make decisions that affect dogs’ health and safety. Too often, they’re making those decisions without the information or support they need in the moment.

The EssentialsIQ difference

Employee Training Is Just the Beginning.

Certification is a milestone, not the finish line.

Veterinary-led courses build your team’s knowledge. Task lists, refresher assignments, and Critical Response keep it working on every shift.

Build knowledge

Education

A more knowledgeable, confident team.

Veterinary-developed education helps every team member understand their responsibilities, recognize concerns, and make more informed care decisions.

Responsibility-Based Learning Paths · Microlearning · Desktop and mobile

Support the work

Daily Care

A more organized workday. More attention on the dogs.

Keep responsibilities, facility guidance, and medication support accessible where the work happens.

Task lists · Medication support · Facility documents · Cleaning guidance

Keep knowledge active

Reinforced Learning

Learning that stays with your team.

Bring important concepts back after certification and help managers identify where additional support may be needed.

Reinforced Learning · Refresher assignments · Team reporting

Help when it’s needed

Ongoing Support

Answers and support when your team needs them.

Give employees access to Critical Response, facility resources, and communication tools throughout their shifts.

Critical Response · Team communication · Automated reminders · Integrations, where supported

Customizable

Built Around Your Facility.

Choose the EssentialsIQ features that fit how your team works, with education, resources, and daily care tools together in one customizable app.

Getting started doesn’t have to be another project. The veterinary-led education and core resources are already built. Open the Setup Hub, turn on the features your facility will use, and configure them around your team, your procedures, and your daily routine.

Explore EssentialsIQ →

The EssentialsIQ Setup Hub, where facilities choose the features they use

From a Subscriber

“InstinctIQ covers everything we teach our team in an online platform that is easy to use for team members, engaging, and extremely thorough. It aligns perfectly with our values and expectations for expert dog care.”

Angie Pickren, CPACOCanine Cabana · Riverview, FL

Values

Our Mission

At InstinctIQ, everything begins with the dogs. We believe that supporting the people responsible for their care is one of the most meaningful ways to support their well-being.

Guided by positive reinforcement and force-free principles.

Our mission:
set the stage for dogs to thrive.

Smiling woman with short gray hair holding a white French Bulldog close to her face.

Dee Dee Fasquel

Founder & CEO · InstinctIQ

Consistency

Clarity

Continuity

Ethical Practice

Developed with:

Contributors

Dee Dee Fasquel

Founder & CEO · InstinctIQ

Seven years in veterinary medicine, more than a decade in corporate business, and a professional dog care facility owner since 2018. Built InstinctIQ from the inside — because the system she needed didn't exist.

Smiling woman in navy InstinctIQ jacket holding a cream-colored French bulldog against black background.

Dr. Christopher Pachel

DVM, DACVB, CABC

Board-Certified Veterinary Behaviorist — Behavioral Science & Welfare Advisor

Man smiling and leaning forward looking at a happy dog wearing a blue collar.

Dr. Jill Franks

DVM

Medical Curriculum Lead

Smiling woman in glasses and teal scrubs holding a happy black, white, and tan dog.

Dr. Dean Beyerinck

DVM

Veterinary Health Guidance & Infectious Disease Consulting

Smiling man in glasses and scrubs with stethoscope hugging a black curly-haired dog.

Stacey Lambert

KPA-CTP, Fear Free Certified

Education & Content Developer · 10,000+ hours of hands-on playgroup experience

Smiling woman in blue shirt holding a black and white dog with upright ears.

Who It's For

Designed around each responsibility level in your facility.

Employee Courses

Employee

A three-week certification program covering dog behavior, spotting health concerns and emergencies, playgroup management, and making sound decisions in real situations. Employees finish knowing what to look for and what to do about it.

Manager Courses

Manager

Courses that prepare managers to onboard new hires, coach their teams through every shift, and keep care consistent across the facility.

Owner Courses

Owner

Targeted, efficient content including veterinary-led segments designed for owners as decision-makers — because your time is your most limited resource.

Different responsibilities.
Learning designed for each role.

SETTING THE STAGE FOR DOGS TO THRIVE

Professional Care

Starts Here.

One veterinary-led educational foundation. One customizable app. Tools and resources that support the work your team does every day.

Get Started